The table tent that stays on the counter and the flyer that walks away, for contractors coming through the supply house. Five message angles so we find out what actually pulls before anything gets mass-produced.
Blocker before a print run, not before this review. The crew-benefits lines on both pieces sit at access level while the PEO arrangement is still in legal review, and A2R-03 has an unresolved flag on the network and benefits status. If that settles the other way, those lines need a status word. A web page takes a status word in ten minutes. Forty stores of printed flyers do not.
Second dependency. The pieces say "scan it, 90 seconds." That is true of the print landing page we still have to build, the one leading with the 1:25 flyover. The AD2REP page as it stands opens on a 7 minute 8 second founder video. Either the page ships or that line changes before print.
The keep. It stays on the register counter and carries the QR, so the information survives after the flyers are gone. Each tent has two faces and each face carries a different message, so one tent tests two of the five angles. Prints one tent per letter sheet, folds into a standing triangle.
The take. Full page, 8.5 x 11, single sided, nothing on the back, one sheet per angle so it matches the tent beside it. Type is set for a reader in his sixties at the end of a work day: the body runs about 10.5 point in near-black, roughly double what a folded version would have allowed, and the QR sits at the top where he sees it first.
Split across the stores, roughly eight stores each, so we learn which motivation pulls instead of guessing. Each has its own QR, so the scans tell us which card did the work.
"The membership we never had."
/cm/nws1
"One homeowner. One contractor."
/cm/nws2
"A person confirms it before you pay."
/cm/nws3
"Your name. Your reviews."
/cm/nws4
"We're contractors. We needed the rest of it too."
/cm/nws5
/cm/nws1 through /cm/nws5,
which have to be added to the rep map before anything prints, or every scan lands on a 404.